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#V3PODCAST Episode 7: Coronavirus – Productivity & Continued Preparedness in Medical Affairs

Coronavirus – Productivity & Continued Preparedness in Medical Affairs

#V3Podcast Episode 7 with Dr. Anne Arvizu and Guest Dr. Suzanne Soliman

In this episode, Anne provides excellent resources and links to use for knowledge base, as a means to keep up with true facts and help you and your loved ones say no to fear and false information. This podcast is meant to help healthcare professionals protect themselves and inform others. Almost every industry in the US and beyond at this point has made a massive shift and Anne shares valuable consulting advice regarding the re-direct toward a new normal in Medical Affairs, Medical Communications, Publications and Medical Information. Any company, especially those working on Coronavirus vaccines or antiviral solutions may contact RxER Communications at support@rxercommunications.com to schedule a free consultation and strategy call with Anne.

Focus:

The aim of today’s episode today, is providing guidance for the current changes in the Biotech industry.

The tone of this planned podcast has shifted dramatically in the last week since taping on March 12.  Every day, and even every hour brings with it significant changes as we track. It’s time to not be caught up in the news, but be educated with the facts and forge our new normal.

During the first half, Anne discusses how HCPs (Pharmacists, Physicians, Nurses) are affected and then opens up the second half of the show with a conversation with special guest expert, Dr. Suzanne Soliman, on continued prevention measures to help answer the most common questions we are all receiving right now from the lay public. The aim is to hopefully better equip, protect and prepare the health professional so they can better help and continue to prepare others. Although it is not mentioned in the show, our biggest risk factor right now in the US, is Millennials who continue to go out, travel and not take this seriously. It’s been said the virus rate will depend on them.

It’s a time to stay home and distance yourself from other people as much as possible.

Anne invited Suzanne Soliman, founder of the Pharmacist Mom’s Group, on the show to discuss preparedness; Suzanne earned her PharmD from the University of Illinois at Chicago College of Pharmacy (UIC-COP) in 2004. She completed a residency in primary care with an emphasis on education at Midwestern University Chicago College of Pharmacy and a teaching fellowship at UIC College of Medicine.

Dr. Suzanne Soliman is a board-certified medical affairs specialist (BCMAS). Suzy worked as a clinical pharmacist, a medical science liaison (MSL) and national field team educator prior to becoming an Assistant Dean of Academic Affairs at UIC-COP. She most recently was an Associate Dean at Touro College of Pharmacy New York and an independent pharmacy owner. Currently, she is the Chief Academic Officer for the Accreditation Council for Medical Affairs (ACMA).

More Key Points:

It’s only been two weeks, but some of the recommended household items are completely gone. Some are being restocked or produced and will be back. There is still time to get some basics prepared. The time to pick up your medications is sooner rather than later. Get your refills NOW. Suzanne also discusses what’s still available and what can still be done.

Should we get tested for Coronavirus? We need to keep our healthcare workers healthy, make sure your ER visit is valid. We can get more sick from the emergency room. Sometimes staying home is better than going to the hospital. Call ahead of time so they can have a self-quarantined room ready for you. In the US, your county will provide guidance on where to get tested.

Is there a vaccine or other therapy coming out for the virus? There are various companies and treatments on top of the crisis as well as the production of a potential vaccine. Depending on the country that is trying to develop it, there are different methods currently being tested regarding treatment. You may be able to get the virus twice, because there seems to be a mutation. This makes creating a vaccine that much harder. Stay tuned, as Dr. Soliman explains when to keep your kids at home.

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Other Resources:

For a free consultation and for medical affairs consulting, visit: https://rxercommunications.com/

RxER’s newest initiative, Corecentryx, Inc. is a productivity tool that can help us maintain projects and stay energized during this long haul.  As a response to the Coronavirus, Anne Arvizu will be conducting a series of upcoming free livecasts to gather health care professionals and help them combat burnout.  More information will be provided soon at https://annearvizu.com/

For more information about ACMA to become board certified in Medical Affairs visit:  https://training.medicalaffairsspecialist.org/affiliate_page.aspx?unm=anne.aflt.arvizu

To listen to other podcasts on the Pharmacy Podcast Nation, our flagship home on the Pharmacy Podcast Network, subscribe on iTunes or visit: http://pharmacypodcast.com/

If you have something to add to the conversation or would like to be interviewed on the show, contact Anne. https://rxercommunications.com/

 In this Episode:

  • About Dr. Suzanne Soliman and Pharmacist Moms [ 0:15 ]
  • Supplies that we need [ 3:15 ]
  • Should we get tested? [ 11:15 ]
  • Is there a vaccine coming out? [ 17:00 ]
  • Can you get the same virus twice? [ 20:15 ]
  • When should you keep your kids at home? [ 23:10 ]

Quotes:

  • “This is going to get worse before it gets better.” -Dr. Suzanne Soliman
  • “We need to keep our healthcare workers healthy.” -Dr. Suzanne Soliman
  • “Encourage all employees to work remotely if they can.” -Dr. Suzanne Soliman
  • “We see that history repeats itself…don’t get caught up in the news, learn and apply facts” -Dr. Anne Arvizu
  • “Any government has a responsibility to maintain mass hysteria and provide the facts.” -Dr. Anne Arvizu
  • “Knowledge is only power if acted upon.” -Dr. Anne Arvizu

Links Mentioned: 

For those interested: 

For prevention: *Suzanne Soliman’s Article Discussed On This Show*:

Alcohol 70% vs 90 or 99% use:

Published articles:

About Anne:

Dr. Anne Arvizu is founder and CEO of RxER Communications Corp (www.rxercommunications.com). With 22 years of executive leadership experience in the pharma/biotech industry, she has served in key roles such as Head of Global Medical Information, Knowledge Management & Literature Surveillance for Baxter, Baxalta & Shire; Member Executive, PhactMI; International Regional Head & Director of Medical Communications & Medical Information for GSK, LATAM; DIA MASC Program Committee & Track Chair for The Drug Information Association; Podcast Founder & Host for The ACMA (#V3Podcast) (The Accreditation Council For Medical Affairs); Board Member of The American Medical Writers Association (AMWA), and, as an advocate for community health, she serves as Chair, South Florida YMCA Board of Directors in her community. She holds degrees for University of Florida (PharmD), University Of Sciences in Philadelphia, and Villanova University.  Anne currently engages biotech CMOs and VP Level executive clients as an expert consultant for Medical Affairs Capabilities build, renovation, and value-based business expansion.

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The Sigrun Show

Coronavirus and Entrepreneurship in Challenging Times with Dr. Anne Arvizu

For the past 23 years, Anne Arvizu has been an expert in the pharmaceutical industry. She has done six years of research in the development of infectious diseases and oversees medical affairs in the biotech and pharmaceutical industry. Anne calls herself “part of the police force” of the pharmaceutical industry, gathering, reporting and researching data to train doctors and health care professionals.

In this episode, Anne explains what the Coronavirus is and highlights the top 2 symptoms you need to look out for. She talks about the impact the Coronavirus has on a global level and how it differs from the regular flu, answering questions like why masks don’t fully protect you and why the spread of the virus is so different from country to country. Anne says that contrary to what many believe, the virus does affect younger people too, but that now is no time for fear – fear actually makes you more vulnerable. We discuss why as entrepreneurs, we have to be in a place of power and not let the situation consume our lives, and what being creative, positive and kind can do for you and your business.

“We are in a state of chaos, but we need to choose to be in a place of power and make a new normal, especially as entrepreneurs.” – Anne Arvizu

In This Episode of The Sigrun Show:

  • The Coronavirus explained and the symptoms you need to look out for
  • The difference between social distancing and self-isolation
  • The impact the Coronavirus has on a global level
  • The difference between the regular flu and COVID-19
  • The controversy around wearing masks
  • How the spread of the virus depends on the action different governments take
  • How the virus doesn’t only affect the elderly
  • Why fear makes us more vulnerable
  • Why it’s the perfect time to be an entrepreneur
  • How Anne pivoted her coaching program
  • How entrepreneurs can take care of themselves in such times

I want you to know the facts about the Coronavirus and the impact it has – not in order to scare you, but to be able to prepare your online business for the coming times.

Anne Arvizu has been an expert in the pharmaceutical industry for the last 23 years. She has done six years of research in the development of infectious diseases and oversees medical affairs in the biotech and pharmaceutical industry.

Here, she talks about the Coronavirus and explains why it’s important as entrepreneurs to be in a place of power and not let the situation consume our lives, and what being creative, positive and kind can do for you and your business.

COVID-19 Explained

Anne Arvizu has a vast background in the pharmaceutical industry and has been overseeing medical affairs for the last two decades. “I’m part of the police force of the pharmaceutical industry. We gather, research and analyze data and medical information and create FAQs and documents that educate healthcare professionals like doctors, nurses, pharmacists, workers.”

The Coronavirus has been on Anne’s radar for weeks. “It’s called that because it has a crown-like shape. It’s not anything new, it’s been out there for a while. What we have today is a new strain of it.”

Anne says the three top symptoms are persistent fever, respiratory distress and malaise. “There’s a whole host just like flu-like symptoms, but you don’t have to worry just because you have a sore throat or because you have a low, mild fever. We are still in flu season, and many people haven’t gotten flu shots. But if you are at the point where you have a severe fever and you cannot breathe, that’s the only time that I would say you probably have it, and you should go to the emergency room if you feel like you need help in terms of a respirator or oxygen.”

Social Distancing and Self-Isolation

As countries are shutting down borders, there’s been a lot of talk about self-isolation and social distancing. “There’s a difference there. Social distancing is if you’re choosing to be in your home with other people, or you’re around others in public. If you’re going to the supermarket to stockpile for being home for 30 days, then you want to stay about a meter apart. That’s social distancing. Self-isolation is staying home if you feel sick and you know that you might be a potential carrier. Isolation means staying in your own room, even if you’re in a home full of other people, so that you do not infect those people.”

The symptoms for COVID-19  can be incubating for about 14 days. “You might be walking around with it and not know it. Then there’s viral shedding, which could last up to 40 days. So, it really is better to self-isolate during these times.” Once a person is symptomatic, it takes up to three weeks to heal for someone who doesn’t have any underlying diseases.

Anne says that there are multiple companies that are working on providing information. “We don’t know the full number of cases in any given country. The state of Ohio reported last week that if you extrapolate data for one percent of a state, it could be up to 100,000 people minimum who are walking around with the disease without knowing it, either being in incubation period or having mild symptoms.”

For anyone who is interested in the data, Anne recommends a site called Our World in Data. “There’s charts and graphics that show the development of the virus. For example, you see that the growth rate in Iceland is slowing down. Also, in China, cases seem to go back. But we always have to consider that there is a big dark figure of cases that doesn’t get reported.”

Difference Between Coronavirus and the Regular Flu

The Coronavirus doesn’t have a linear growth and spreads faster compared to the regular flu. But there are other differences, too. “The number one difference is that there is no vaccine. Scientists are looking to create a cure, but the problem with that is that there have been some reports that the virus is already mutating in parts of South Korea. This makes the process a little bit slower and harder.”

Additionally, the time it usually takes to create safety studies, produce and market a product is about 10 years. “They’ve shrunk that to about a year because of the severity of the situation, and they’re trying to get safety studies out by April. If there are no complications, then they can go ahead with creating a vaccine.”

The molecule size of the virus is small, that’s why it will penetrate a regular mask. “A lot of masks are just for one-time use. Various masks stockpiled by governments around the world are expired. And masks won’t protect your eyes. What this means is that you might touch something, a desk or countertop or sink, pick up the virus and touch your eyes. Even if you have your mask on, only by touching your eyes it could infect you.”

Global Impact

When the virus started to spread in China in February, people had a “not near me” mentality and weren’t too worried about it, Anne recalls. “But then there was a spike, and the number of cases went from 1,277 to 19,572 overnight in reporting. We knew that if it was going to do that in China, it would happen in other countries too, because people were traveling.”

All of a sudden, the virus was everywhere. “Qatar, Israel, Australia, Belgium, Sweden, United States, France, Iran, Italy. We can’t really say this yet, but in my opinion, it appears that there might be either varying strains, or varying mutations. Or varying severity, depending on how governments have reacted and depending on how people have chosen to take care of their own situation and stay home and social distance.”

Anne says that it’s important to take the virus seriously. “It’s not only dangerous for the elderly. A lot of young people are infected, too. We have a spread on our hands, and now is the time to social distance and follow hygiene. Even if you’re out of hand sanitizer, get some good soap and water and wash your hands, which is just as effective.”

The Perfect Time for Entrepreneurship

Looking at the data for the US, by this time next year, the highest number of deaths due to the virus could reach 1.7 million. “It’s a very scary outcome, but it’s important that people don’t start reacting out of fear. It’s time to say no to fear and yes to faith. Fear is going to hijack your nervous system and affect your body. It could put your immune system down.”

Entrepreneurs should choose to walk in a place of power and peace, learn to pivot, and learn to make a new normal out of the situation quickly, Anne says. “This is the perfect time to learn something new, to be an entrepreneur.”

She herself has organized her business to operate online. “I switched to a web-based program and I’m launching my cooks training program again this year. I think people now want to be more in a community than ever. As we self-isolate, it doesn’t mean we have to be isolated.”

Anne has also developed a methodology she uses with her clients in the pharmaceutical and biotech industry called the Corecentryx method. “It shows them how to build their business but also balance their lives. When I talk to my clients, it often doesn’t come down to the project they need to create or the staff they need to build. It comes down to them feeling exhausted. So I’m in the process of validating data and doing research and putting it into a book.”

As an entrepreneur you are the front line. “You’re the creator of your income. This is a time to be creative and to be positive, and to be kind. The best of people can come out in a situation like this. It doesn’t have to be the worst.”

How Can Entrepreneurs Take Care of Themselves?

“Mindset is everything,” Anne says. “Choose to not get involved in those types of conversations that will bring you down. Stay in peace, learn to pivot, be more flexible. Look after yourself and be sure to keep your immune system as built up as possible. Be prepared and learn how you can stay calm through meditation for example.” According to Anne, we all have a choice. “I believe we choose peace, and we choose emotional control.”

Resources Mentioned:

Connect with Anne Arvizu

CLARITY TV hosted by Dolores Hirschmann presents guest, Dr. Anne Arvizu on the power of COREPRENEURS

In this episode, host Dolores Hirschmann, interviews Dr. Anne Arvizu, a senior executive and organizational strategist in the Biotech Medical Affairs community. 

Dr. Arvizu is the founder, CEO & Medical Affairs Advisor at RxER Communications and the brains behind the Corecentryx® framework for executive and business coaching.                                                                                                

Anne explains the power of a Corepreneur® and discusses her projects and experiences as an entrepreneur where things have shifted and pivoted.  She also shares insights and solutions for women entrepreneurs.

Anne’s Book Suggestion: The Alchemist by Paulo Coehlo

 

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The Business of Pharmacy Podcast™ hosted by Mike Koelzer and his guest, Dr. Anne Arvizu

Join pharmacist Mike Koelzer and his guest, Dr. Anne Arvizu, for an in-depth, behind-the-scenes podcast on the business of pharmacy.

In this episode, Anne and Mike discuss the different lanes of Medical Affairs, why Medical Affairs is a great career choice and how Medical Affairs is the key driver and the wave of the future!

Anne Arvizu, PharmD, FASCP, PCC, is a global consultant and to Fortune 500 biotech companies, and a successful entrepreneur in Miami, FL. The companies she builds & affiliations she keeps all share a common focus of promoting productivity, health & life balance in the lives of entrepreneurial women executives. In 2002, Anne founded RxER Communications Corp., a management consulting firm partnering with biotech companies that require operational capabilities build within Medical Affairs. Anne is a premier Medical Information expert and sought after keynote speaker that brings 22 years of pharmaceutical medical affairs and operations globalization expertise to the table. For more information, visit our site. www.rxercommunications.com. In 2018, RxER launched its proprietary executive coaching model and business framework, Corecentryx®, and the Corepreneur® podcast concept was born. ​Anne also gives back to her community, currently serving as Chair of the YMCA Board of Directors in her local area.

Anne reveals her feelings regarding how there is no training that can prepare you for being the expert and that the learning curve went straight up the mountain. Then Mike and Anne discuss, why do pharma companies bring in a consultant? Anne explains it is often a result of a bridge, stop-gap solution, or sometimes a necessity to re-vamp or re-vitalize current operations. Change has occurred or something is coming down the pipeline and the company cannot scale as quickly.  Anne then theorizes how you cannot see the return of value that Medical Affairs offers.

Later, Anne explains her executive coaching model and business framework, Corecentryx® and Corepreneur®, for those who are corporate but entrepreneurial.  The Corecentryx® business growth model: What is the center of all you do? Is that tied into your integrity?  Anne also shares that she is writing a book about the Corepreneur®.

You will enjoy this insightful and genuine conversation.

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