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Ali Brown on The Corepreneur with Anne Arvizu

02 Ali Brown – Copycats & Thieves

Ali Brown on The Corepreneur with Anne Arvizu

My first guest on The Corepreneur Podcast is none other than Ali Brown, one of the world’s most recognized business coaches for women entrepreneurs and thought leaders.

Ali is also a renowned leadership speaker and founder of The Trust.

On today’s episode we talk about how Ali dealt with people stealing her intellectual property, her incredible journey to entrepreneurship, and why so many women tend to hold back their ideas at work.

In this episode you will learn how to deal with copycats in business, how to claim your worth at work, and how to balance your spirituality and your work.

I hope you enjoy this interview as much as I did.

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

“It’s always full intention, full on, but with a bit of that surrender which keeps you sane.” – Ali Brown

Show Notes:

  • How to protect your intellectual property
  • What to do when someone steals your intellectual property
  • Ali Brown’s journey to entrepreneurship
  • What is the purpose of The Trust
  • Why women tend to hold back their ideas
  • How to deal with copycats in business
  • The value of learning basic trademark usage laws
  • How to claim your worth at work
  • How to bring up spirituality in the workplace

“I literally bought an e-book on how to sell e-books.” – Ali Brown

Links Mentioned:

  • Learn more about The Trust
  • Connect with Ali Brown:

Facebook | Instagram | Twitter | LinkedIn | Ali Brown

“The road to entrepreneurship looks more like the stock market, it’s full of ups and downs. And it’s in those downs that we make the critical decisions.” – Anne Arvizu

Anne Arvizu - The Rise of the Corepreneur on The Corepreneur Podcast with Anne Arvizu

01 Anne Arvizu – The Rise of the Corepreneur

Anne Arvizu - The Rise of the Corepreneur on The Corepreneur Podcast with Anne Arvizu

Hi there this is Anne Arvizu, your host, and I’m thrilled to be bringing you this very timely and needed show that will help you put burnout out of business and transform the way you re-power yourself as an entrepreneur.

It has been many MONTHS and maybe even a solid year or so, since I conceived and started planning out The Corepreneur Podcast, got the right team of producers in place, figured out the software, and purchased all the equipment and learned to use it and then I paused.

I’ve pondered what I would say on this inaugural anchor episode, when, there are so many stories I’d like to share with you. Triumphant testimonials of my 7 figure hustle moments, as well as the guttural lows that come along with the risk especially inherent in launching out as a woman entrepreneur. The aim of this podcast to inspire you to lead from a place of your own transformative core power as an entrepreneur.

So, I decided to start with a question for you.

Are you ready to be the kind of entrepreneur or entrepreneurial executive that is driven by something greater? And something bigger? Have you made the decision that no matter the weather forecast, you’ll weather the storm and keep your business or passion project afloat, until you see it bear fruit, because you know it needs to and because it’s purpose is bigger than you?

It serves humanity.

If you are, and if you said yes to those questions, you could be a Corepreneur, so lean in and listen.

There are people who start businesses to make money and give back later. That’s perfectly fine, right, necessity is the mother of invention. But for the purpose of this podcast, a new breed of especially, but not exclusively, women entrepreneurs in this “too much, too fast, all the time world” that we live in, are starting businesses to save and heal the world.

I actually believe that this is the very reason we need more successful entrepreneurs to join our ranks in 2020 and beyond. The world needs you, nurturing, ingenious, crafty, shrewd, brilliant, beautiful soul survivors, because a higher purpose or calling is driving you. There is a shift happening in the way we do business and how life is lived and presents itself. 

We need to move from the corporate 9-5 paradigm of chaos, overwhelm, resistance and exhaustion to a place of being and becoming centered, open, resilient and energized.

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

“There are finally pioneering women entrepreneurs out there succeeding like never before and making it look so easy.” – Anne Arvizu

You could be tempted to look at them and compare yourself and proceed to dig your own grave with excuses of why you can’t execute on your idea. But, in reality, the women who are already achieving million dollar and billion-dollar status and success, are the rising stars truly making a major difference in the world and giving back in ways that could blow your mind. These women, and notice I’m not saying girls or chicks or badass babes, or any other diminutive phrases, these WOMEN, these powerful feminine forces of good, have weathered many seasons in business and have made it and risen above, for a cause.

So, what kept them going? Present tense. What keeps them going? Better yet, I’m going to empower you right now. Assuming you who are listening are Corepreneurs, then as we peel back the layers of the onion, it’s usually the still small voice at your core that keeps you going and guides you along the way. And that driving spirit, is free of worldview, religion, culture, location and time.

You know deep inside there is something or someone more that helps you get through every pain, hurt, knockdown and trial that has come your way.  That still small loving voice, my friend, is the difference between the multitude of me-too, copycat, pop-up, “I have an idea!”, entrepreneurs and the “I have a dream”, Corepreneurs.  This show is for you, warriors, if you are ready to take your mountain, don your mantle and be encouraged and inspired to keep going for your moonshot.  And anyway, why stop there, like, just because that’s the new big buzzword, when the entire universe is yours for the taking. Moonshot? Like, that was so 1969. But let’s face it, this is 2020. 

“It’s a new day and the true dawning of a new era.” – Anne Arvizu

To come up or stand out of the noise we have to be visionaries, so let me tell you a quick story.

I was sitting at my desk pecking away at a spreadsheet for a corporate biotech client.  It was 2009 and I was orchestrating a global medical publications plan. My mind was focused on my task and I was doing what I did in my career easily, and with excellence, when all of a sudden, it was like: BOOM. 

Wow. This download happened. This massive, instant, graphic idea ‘download’ that went beyond words. This image I received was an answer to a question that I had asked myself  2 years prior. I had let the question go, but in that instant, when I least expected it, the answer had finally arrived! It was a problem solved in a microsecond. 

I also knew that it carried the weighty potential, that if I chose to receive it, get up from my desk, draw it out and bring it to life, it would redirect the course of my life as an entrepreneur.  I knew all this as I stood up, like in obedience to this idea, walked across my 1100 square foot office to my whiteboard (I’m very impetuous), and I drew it. It took about 10-15 minutes to perfect and extract all that I was seeing.

That was just the visual of this framework which for years I just called the CCI Life-In-Balance Wheel and I taught it as part of my Coach Training Program. There were volumes of words that came along with it in the form of meaning. As I finished, I sat down at the conference table right next to the whiteboard, and I looked up and said, “Wow, Thank you.” I sat in awe, thinking, I know that idea was divine, because I could not have thought of that solution on my own.

Fast forward, and over the past decade plus, I’ve taught it, in many different forms, to thousands of people in over thirty countries, and not only have I seen it transform their lives, but I’ve watched it evolve and expand its use and practicality in my own life. I authored a textbook on it for others and in the process, I became its client zero and still am. It also keeps revealing itself and multiplying in amazing ways.

Now the Corecentryx Method includes 3 x 10-part Framework for Life, Business and Entrepreneurial Success. As my editorial team, agent and I seek the right formal publishing house this year, the names may change, but the frameworks and method will keep being attracted to the people that need them the most, which is just what they have done since that winter day almost 12 years ago.  Professionally, in my Pharmaceutical career I’ve worked across 119 countries as a global executive leader.  It’s as if this very moment has been designed all along and the intersection of the right time and me and you and the wheels, has finally arrived.

The intersection of ideas.

Breathe that in for a second with a nice long slow deep breath. 

Maybe you will identify with this next story, because it might paint a relatable picture of the path to entrepreneurship. When I left my international executive Big Pharma industry job, at a fortune 500 company, and started my own business back in 2004, I simultaneously found myself on an enhanced path of personal development that seemed to grow alongside the path of entrepreneurial calling.

I was previously the Regional Head of a Medical Affairs Function with oversight to Latin America. As a corporate executive, I loved having a big team and tackling big projects, so I had always been into growth and leadership courses, but when I started my first company, I had this unquenchable thirst for it.

I knew I was meant to be an entrepreneur, so I started to make conscious and deliberate choices to attend motivational events, take coaching and leadership courses and become a certified professional coach. I was joking at one point that I was so certified I was certifiable. I felt that this entrepreneurial edification was preparing me to be the person that needs to run the business I was entrusted with. I just did it subconsciously.

It was a fun, energetic and frenetic few years. I love to travel, and I love people so, for example I flew to anything Tony Robbins had to offer and it shaped the way I built my first business.  I have, to date, invested hundreds of thousands of dollars, that for me was just as valuable as my graduate tuition, plus time and travel, in shifting my mindset. I’ve walked on fire, jumped off trapezes, bungee jumped, have gone cliff diving, driven race cars (and still do). Regardless of my Mountain Dew Moments, I knew and still know my mission and continue to ask for the guidance and wisdom to walk out my true calling.  Because, it’s not about me. 

“And your calling. Yep. It’s not about you.” – Anne Arvizu

But we deal with this reality in our digital society, we need to market what we offer ourselves, get ourselves seen and known, in person and on social media in order to get our message heard and to get anything done.  But you know, I’ll be off social for months.  I secretly love/hate it. If you feel like me, great, we will do entire episodes on authentic purpose-driven, social media in business…I have amazing guests lined up, that have high-profile expertise in this area.  

Anyway, women entrepreneurs, like me, and maybe like you, who really survive and thrive are forged out of a different type of metal. And we need to bond together and create a conversation about the not-so-fun stuff so that we can collectively find the solutions to the problems that rattle us to the core. A majority of first year businesses fail. And the greater portion of that majority are women owned.

For now, let’s just consider, why?  Do you want to fail? 

No! of course you don’t!

Do you have a big giant dream or vision for your life?

Of course, you do!

I believe everyone does. 

Dreams are equal opportunity!

In my opinion, at least today, there are two types of people, and we can always subsection if we want, but to simplify: Those who publicly admit they have a big dream, because they have this idea, dream or vision they can’t shake and acted on it! 

And then there are those that dismiss those ideas. The difference to me is simple: entrepreneurs vs employees. Leader’s vs followers. And that’s a good thing.  We need both or nothing would ever get done. Of those entrepreneurs, 90% fail or let themselves settle into something smaller and more comfortable.  It takes a special kind of person, (I tell myself lovingly), to stay the course, be persistent and move forward, knowing eventually, even if Rocky falls in the ring, he’ll start over, he’ll train, get back up and win. Now let’s imagine she.  She will fall.  You will fall.  We all do. I have. I got back up. Over and over. And now can say I rank in the top 2% of women entrepreneurs who didn’t give up and made it past the awe inspiring, million-dollar mark in annual revenues.

And even if that sounds impressive, to recreate your own salary, pay staff, budget your overhead and make even a little gross profit, is a lot of work. And I’ve had as many not-so-core centric moments. The getting up is even more important than the winning during those times.

Here’s an example:

2009, you will note, came after 2008. In 2008, we lived in Florida, the bubble burst, the crash happened, and I lost everything in my business. In fact, we, my husband, my family and I lost EVERYTHING we owned, our house, our car, our apartment, and were forced into a cross country relocation, for a 4 letter word: jobs. At one super low point, I had even lost the name of my business, my domain names, and 9 websites were crashed by malware. My domain names expired and were purchased by someone else.

In that same time period, I lost my dog, my mother-in-law, then my oldest cat. I moved from friends and support systems. People I had once paid as my team that I thought were loyal, pretty much abandoned me. I went through a major personal health crisis and began the irreversible process of early menopause, and infertility. During that time, I kept it all inside.

I decided to bloom where I was planted and kept going. In fact that phrase just kept showing up in my life like a beacon. These are the kinds of stories of resilience that my guests and I will reveal more of in upcoming episodes. Nothing is wasted. Every hurt, every trauma, every setback becomes fuel for your story. All becomes preparation.” – Anne Arvizu

Can you relate???

The initial zeal you feel as an entrepreneur will be tested. Ideas come back and diving guidance is available to you if you want that guidance. And every guest I interview will resonate with this story in some way and share their own overcoming moments to encourage you. They have all made the leap from corporate to freedom, and the roads have not usually been paved with gold. 

So let me ask you? Will you keep up with your dreams and visions as they morph and grow and die and resurrect? Do you want to be wildly successful because success to you means getting your message out to the world?  Are you ready for the exponential speed at which this world is about to change?

Because I am telling you, it’s about to change big time and I’m not being weird or woo woo, I’m talking artificial intelligence, robotics, singularity, blockchain, and all these other elements that we’ll discuss on this show which are happening now. The lessons I teach and the pioneers I interview are going to get real with you.  And you won’t want to miss an episode. 

You are no longer alone. 

We are here.


The movement has begun of women rising up into a new level of calling. 

This message is increasingly relevant now more than ever. It’s an idea whose time has come and as TED says, an ‘idea worth spreading’. And, it’s for you, the one with a dream in your heart and an idea that must be released. So my last bit of advice, besides subscribing on iTunes, listening to every episode, and leaving a comment to make your voice heard, is to shake off the desert dust from your hard time in the wilderness and move forward.

It’s your time. 

If you know you were meant to be an entrepreneur. 

Crafted. Created. Destined to co-create, maybe. I don’t know.

But I do know this: entrepreneurship is invigorating and soul crushing all at once.  But it’s the only game I want to play and the only lane I want to swim in.” – Anne Arvizu

I’ll end like I began, with a question for you:

Are you going to die with the unreleased music behind your lips? 

Or will you decide to hum it out, write it down, and play around on the keyboard until the melody mimics the one that permeates your soul?

Join us now and decide it will because you are a Corepreneur.

She or he who will not stumble any longer because those who have gone before you are here to guide and partner and cheer you on through every success. 

YOU who are centered, open, resilient and energized. 

This is your new platform.

#V3PODCAST Episode 7: Coronavirus – Productivity & Continued Preparedness in Medical Affairs

Coronavirus – Productivity & Continued Preparedness in Medical Affairs

#V3Podcast Episode 7 with Dr. Anne Arvizu and Guest Dr. Suzanne Soliman

In this episode, Anne provides excellent resources and links to use for knowledge base, as a means to keep up with true facts and help you and your loved ones say no to fear and false information. This podcast is meant to help healthcare professionals protect themselves and inform others. Almost every industry in the US and beyond at this point has made a massive shift and Anne shares valuable consulting advice regarding the re-direct toward a new normal in Medical Affairs, Medical Communications, Publications and Medical Information. Any company, especially those working on Coronavirus vaccines or antiviral solutions may contact RxER Communications at to schedule a free consultation and strategy call with Anne.


The aim of today’s episode today, is providing guidance for the current changes in the Biotech industry.

The tone of this planned podcast has shifted dramatically in the last week since taping on March 12.  Every day, and even every hour brings with it significant changes as we track. It’s time to not be caught up in the news, but be educated with the facts and forge our new normal.

During the first half, Anne discusses how HCPs (Pharmacists, Physicians, Nurses) are affected and then opens up the second half of the show with a conversation with special guest expert, Dr. Suzanne Soliman, on continued prevention measures to help answer the most common questions we are all receiving right now from the lay public. The aim is to hopefully better equip, protect and prepare the health professional so they can better help and continue to prepare others. Although it is not mentioned in the show, our biggest risk factor right now in the US, is Millennials who continue to go out, travel and not take this seriously. It’s been said the virus rate will depend on them.

It’s a time to stay home and distance yourself from other people as much as possible.

Anne invited Suzanne Soliman, founder of the Pharmacist Mom’s Group, on the show to discuss preparedness; Suzanne earned her PharmD from the University of Illinois at Chicago College of Pharmacy (UIC-COP) in 2004. She completed a residency in primary care with an emphasis on education at Midwestern University Chicago College of Pharmacy and a teaching fellowship at UIC College of Medicine.

Dr. Suzanne Soliman is a board-certified medical affairs specialist (BCMAS). Suzy worked as a clinical pharmacist, a medical science liaison (MSL) and national field team educator prior to becoming an Assistant Dean of Academic Affairs at UIC-COP. She most recently was an Associate Dean at Touro College of Pharmacy New York and an independent pharmacy owner. Currently, she is the Chief Academic Officer for the Accreditation Council for Medical Affairs (ACMA).

More Key Points:

It’s only been two weeks, but some of the recommended household items are completely gone. Some are being restocked or produced and will be back. There is still time to get some basics prepared. The time to pick up your medications is sooner rather than later. Get your refills NOW. Suzanne also discusses what’s still available and what can still be done.

Should we get tested for Coronavirus? We need to keep our healthcare workers healthy, make sure your ER visit is valid. We can get more sick from the emergency room. Sometimes staying home is better than going to the hospital. Call ahead of time so they can have a self-quarantined room ready for you. In the US, your county will provide guidance on where to get tested.

Is there a vaccine or other therapy coming out for the virus? There are various companies and treatments on top of the crisis as well as the production of a potential vaccine. Depending on the country that is trying to develop it, there are different methods currently being tested regarding treatment. You may be able to get the virus twice, because there seems to be a mutation. This makes creating a vaccine that much harder. Stay tuned, as Dr. Soliman explains when to keep your kids at home.

Please like, share and leave a comment.

Other Resources:

For a free consultation and for medical affairs consulting, visit:

RxER’s newest initiative, Corecentryx, Inc. is a productivity tool that can help us maintain projects and stay energized during this long haul.  As a response to the Coronavirus, Anne Arvizu will be conducting a series of upcoming free livecasts to gather health care professionals and help them combat burnout.  More information will be provided soon at

For more information about ACMA to become board certified in Medical Affairs visit:

To listen to other podcasts on the Pharmacy Podcast Nation, our flagship home on the Pharmacy Podcast Network, subscribe on iTunes or visit:

If you have something to add to the conversation or would like to be interviewed on the show, contact Anne.

 In this Episode:

  • About Dr. Suzanne Soliman and Pharmacist Moms [ 0:15 ]
  • Supplies that we need [ 3:15 ]
  • Should we get tested? [ 11:15 ]
  • Is there a vaccine coming out? [ 17:00 ]
  • Can you get the same virus twice? [ 20:15 ]
  • When should you keep your kids at home? [ 23:10 ]


  • “This is going to get worse before it gets better.” -Dr. Suzanne Soliman
  • “We need to keep our healthcare workers healthy.” -Dr. Suzanne Soliman
  • “Encourage all employees to work remotely if they can.” -Dr. Suzanne Soliman
  • “We see that history repeats itself…don’t get caught up in the news, learn and apply facts” -Dr. Anne Arvizu
  • “Any government has a responsibility to maintain mass hysteria and provide the facts.” -Dr. Anne Arvizu
  • “Knowledge is only power if acted upon.” -Dr. Anne Arvizu

Links Mentioned: 

For those interested: 

For prevention: *Suzanne Soliman’s Article Discussed On This Show*:

Alcohol 70% vs 90 or 99% use:

Published articles:

About Anne:

Dr. Anne Arvizu is founder and CEO of RxER Communications Corp ( With 22 years of executive leadership experience in the pharma/biotech industry, she has served in key roles such as Head of Global Medical Information, Knowledge Management & Literature Surveillance for Baxter, Baxalta & Shire; Member Executive, PhactMI; International Regional Head & Director of Medical Communications & Medical Information for GSK, LATAM; DIA MASC Program Committee & Track Chair for The Drug Information Association; Podcast Founder & Host for The ACMA (#V3Podcast) (The Accreditation Council For Medical Affairs); Board Member of The American Medical Writers Association (AMWA), and, as an advocate for community health, she serves as Chair, South Florida YMCA Board of Directors in her community. She holds degrees for University of Florida (PharmD), University Of Sciences in Philadelphia, and Villanova University.  Anne currently engages biotech CMOs and VP Level executive clients as an expert consultant for Medical Affairs Capabilities build, renovation, and value-based business expansion.

Please like, share and leave a comment.

The Sigrun Show

Coronavirus and Entrepreneurship in Challenging Times with Dr. Anne Arvizu

For the past 23 years, Anne Arvizu has been an expert in the pharmaceutical industry. She has done six years of research in the development of infectious diseases and oversees medical affairs in the biotech and pharmaceutical industry. Anne calls herself “part of the police force” of the pharmaceutical industry, gathering, reporting and researching data to train doctors and health care professionals.

In this episode, Anne explains what the Coronavirus is and highlights the top 2 symptoms you need to look out for. She talks about the impact the Coronavirus has on a global level and how it differs from the regular flu, answering questions like why masks don’t fully protect you and why the spread of the virus is so different from country to country. Anne says that contrary to what many believe, the virus does affect younger people too, but that now is no time for fear – fear actually makes you more vulnerable. We discuss why as entrepreneurs, we have to be in a place of power and not let the situation consume our lives, and what being creative, positive and kind can do for you and your business.

“We are in a state of chaos, but we need to choose to be in a place of power and make a new normal, especially as entrepreneurs.” – Anne Arvizu

In This Episode of The Sigrun Show:

  • The Coronavirus explained and the symptoms you need to look out for
  • The difference between social distancing and self-isolation
  • The impact the Coronavirus has on a global level
  • The difference between the regular flu and COVID-19
  • The controversy around wearing masks
  • How the spread of the virus depends on the action different governments take
  • How the virus doesn’t only affect the elderly
  • Why fear makes us more vulnerable
  • Why it’s the perfect time to be an entrepreneur
  • How Anne pivoted her coaching program
  • How entrepreneurs can take care of themselves in such times

I want you to know the facts about the Coronavirus and the impact it has – not in order to scare you, but to be able to prepare your online business for the coming times.

Anne Arvizu has been an expert in the pharmaceutical industry for the last 23 years. She has done six years of research in the development of infectious diseases and oversees medical affairs in the biotech and pharmaceutical industry.

Here, she talks about the Coronavirus and explains why it’s important as entrepreneurs to be in a place of power and not let the situation consume our lives, and what being creative, positive and kind can do for you and your business.

COVID-19 Explained

Anne Arvizu has a vast background in the pharmaceutical industry and has been overseeing medical affairs for the last two decades. “I’m part of the police force of the pharmaceutical industry. We gather, research and analyze data and medical information and create FAQs and documents that educate healthcare professionals like doctors, nurses, pharmacists, workers.”

The Coronavirus has been on Anne’s radar for weeks. “It’s called that because it has a crown-like shape. It’s not anything new, it’s been out there for a while. What we have today is a new strain of it.”

Anne says the three top symptoms are persistent fever, respiratory distress and malaise. “There’s a whole host just like flu-like symptoms, but you don’t have to worry just because you have a sore throat or because you have a low, mild fever. We are still in flu season, and many people haven’t gotten flu shots. But if you are at the point where you have a severe fever and you cannot breathe, that’s the only time that I would say you probably have it, and you should go to the emergency room if you feel like you need help in terms of a respirator or oxygen.”

Social Distancing and Self-Isolation

As countries are shutting down borders, there’s been a lot of talk about self-isolation and social distancing. “There’s a difference there. Social distancing is if you’re choosing to be in your home with other people, or you’re around others in public. If you’re going to the supermarket to stockpile for being home for 30 days, then you want to stay about a meter apart. That’s social distancing. Self-isolation is staying home if you feel sick and you know that you might be a potential carrier. Isolation means staying in your own room, even if you’re in a home full of other people, so that you do not infect those people.”

The symptoms for COVID-19  can be incubating for about 14 days. “You might be walking around with it and not know it. Then there’s viral shedding, which could last up to 40 days. So, it really is better to self-isolate during these times.” Once a person is symptomatic, it takes up to three weeks to heal for someone who doesn’t have any underlying diseases.

Anne says that there are multiple companies that are working on providing information. “We don’t know the full number of cases in any given country. The state of Ohio reported last week that if you extrapolate data for one percent of a state, it could be up to 100,000 people minimum who are walking around with the disease without knowing it, either being in incubation period or having mild symptoms.”

For anyone who is interested in the data, Anne recommends a site called Our World in Data. “There’s charts and graphics that show the development of the virus. For example, you see that the growth rate in Iceland is slowing down. Also, in China, cases seem to go back. But we always have to consider that there is a big dark figure of cases that doesn’t get reported.”

Difference Between Coronavirus and the Regular Flu

The Coronavirus doesn’t have a linear growth and spreads faster compared to the regular flu. But there are other differences, too. “The number one difference is that there is no vaccine. Scientists are looking to create a cure, but the problem with that is that there have been some reports that the virus is already mutating in parts of South Korea. This makes the process a little bit slower and harder.”

Additionally, the time it usually takes to create safety studies, produce and market a product is about 10 years. “They’ve shrunk that to about a year because of the severity of the situation, and they’re trying to get safety studies out by April. If there are no complications, then they can go ahead with creating a vaccine.”

The molecule size of the virus is small, that’s why it will penetrate a regular mask. “A lot of masks are just for one-time use. Various masks stockpiled by governments around the world are expired. And masks won’t protect your eyes. What this means is that you might touch something, a desk or countertop or sink, pick up the virus and touch your eyes. Even if you have your mask on, only by touching your eyes it could infect you.”

Global Impact

When the virus started to spread in China in February, people had a “not near me” mentality and weren’t too worried about it, Anne recalls. “But then there was a spike, and the number of cases went from 1,277 to 19,572 overnight in reporting. We knew that if it was going to do that in China, it would happen in other countries too, because people were traveling.”

All of a sudden, the virus was everywhere. “Qatar, Israel, Australia, Belgium, Sweden, United States, France, Iran, Italy. We can’t really say this yet, but in my opinion, it appears that there might be either varying strains, or varying mutations. Or varying severity, depending on how governments have reacted and depending on how people have chosen to take care of their own situation and stay home and social distance.”

Anne says that it’s important to take the virus seriously. “It’s not only dangerous for the elderly. A lot of young people are infected, too. We have a spread on our hands, and now is the time to social distance and follow hygiene. Even if you’re out of hand sanitizer, get some good soap and water and wash your hands, which is just as effective.”

The Perfect Time for Entrepreneurship

Looking at the data for the US, by this time next year, the highest number of deaths due to the virus could reach 1.7 million. “It’s a very scary outcome, but it’s important that people don’t start reacting out of fear. It’s time to say no to fear and yes to faith. Fear is going to hijack your nervous system and affect your body. It could put your immune system down.”

Entrepreneurs should choose to walk in a place of power and peace, learn to pivot, and learn to make a new normal out of the situation quickly, Anne says. “This is the perfect time to learn something new, to be an entrepreneur.”

She herself has organized her business to operate online. “I switched to a web-based program and I’m launching my cooks training program again this year. I think people now want to be more in a community than ever. As we self-isolate, it doesn’t mean we have to be isolated.”

Anne has also developed a methodology she uses with her clients in the pharmaceutical and biotech industry called the Corecentryx method. “It shows them how to build their business but also balance their lives. When I talk to my clients, it often doesn’t come down to the project they need to create or the staff they need to build. It comes down to them feeling exhausted. So I’m in the process of validating data and doing research and putting it into a book.”

As an entrepreneur you are the front line. “You’re the creator of your income. This is a time to be creative and to be positive, and to be kind. The best of people can come out in a situation like this. It doesn’t have to be the worst.”

How Can Entrepreneurs Take Care of Themselves?

“Mindset is everything,” Anne says. “Choose to not get involved in those types of conversations that will bring you down. Stay in peace, learn to pivot, be more flexible. Look after yourself and be sure to keep your immune system as built up as possible. Be prepared and learn how you can stay calm through meditation for example.” According to Anne, we all have a choice. “I believe we choose peace, and we choose emotional control.”

Resources Mentioned:

Connect with Anne Arvizu

CLARITY TV hosted by Dolores Hirschmann presents guest, Dr. Anne Arvizu on the power of COREPRENEURS

In this episode, host Dolores Hirschmann, interviews Dr. Anne Arvizu, a senior executive and organizational strategist in the Biotech Medical Affairs community. 

Dr. Arvizu is the founder, CEO & Medical Affairs Advisor at RxER Communications and the brains behind the Corecentryx® framework for executive and business coaching.                                                                                                

Anne explains the power of a Corepreneur® and discusses her projects and experiences as an entrepreneur where things have shifted and pivoted.  She also shares insights and solutions for women entrepreneurs.

Anne’s Book Suggestion: The Alchemist by Paulo Coehlo



The Business of Pharmacy Podcast™ hosted by Mike Koelzer and his guest, Dr. Anne Arvizu

Join pharmacist Mike Koelzer and his guest, Dr. Anne Arvizu, for an in-depth, behind-the-scenes podcast on the business of pharmacy.

In this episode, Anne and Mike discuss the different lanes of Medical Affairs, why Medical Affairs is a great career choice and how Medical Affairs is the key driver and the wave of the future!

Anne Arvizu, PharmD, FASCP, PCC, is a global consultant and to Fortune 500 biotech companies, and a successful entrepreneur in Miami, FL. The companies she builds & affiliations she keeps all share a common focus of promoting productivity, health & life balance in the lives of entrepreneurial women executives. In 2002, Anne founded RxER Communications Corp., a management consulting firm partnering with biotech companies that require operational capabilities build within Medical Affairs. Anne is a premier Medical Information expert and sought after keynote speaker that brings 22 years of pharmaceutical medical affairs and operations globalization expertise to the table. For more information, visit our site. In 2018, RxER launched its proprietary executive coaching model and business framework, Corecentryx®, and the Corepreneur® podcast concept was born. ​Anne also gives back to her community, currently serving as Chair of the YMCA Board of Directors in her local area.

Anne reveals her feelings regarding how there is no training that can prepare you for being the expert and that the learning curve went straight up the mountain. Then Mike and Anne discuss, why do pharma companies bring in a consultant? Anne explains it is often a result of a bridge, stop-gap solution, or sometimes a necessity to re-vamp or re-vitalize current operations. Change has occurred or something is coming down the pipeline and the company cannot scale as quickly.  Anne then theorizes how you cannot see the return of value that Medical Affairs offers.

Later, Anne explains her executive coaching model and business framework, Corecentryx® and Corepreneur®, for those who are corporate but entrepreneurial.  The Corecentryx® business growth model: What is the center of all you do? Is that tied into your integrity?  Anne also shares that she is writing a book about the Corepreneur®.

You will enjoy this insightful and genuine conversation.

Dr. Anne Arvizu, Appointed Chairperson of the Board of Directors, South Florida YMCA, Pembroke Pines

The YMCA of South Florida, at Pembroke Pines (YMCA) announces its appointment of Anne Arvizu, PharmD, FASCP, PCC, CEO of RxER Communications Corp, as Chairperson of its Board of Directors. Anne was supported by the Board in a unanimous vote on Sept 3, promoting her in office from Vice Chair to Chair.

The YMCA is an organization that promises to strengthen the community. The Y is a leading nonprofit organization for youth development, healthy living and social responsibility. The Y is a powerful association of men, women and children committed to bringing about lasting personal and social change. With a focus on nurturing the potential of every child and teen, improving the nations’ health and well-being and providing opportunities to give back and support neighbors, the Y enables youth, adults, families and communities to be healthy, confident, connected and secure.

“We are very excited to have Anne commit to lead the Board. Anne is respected globally as an organizational design and optimization expert. Her service over the past two years as board member and Vice Chair have been exemplary. During her tenure, she pioneered the creation and standardization of our Board Governance materials, which have now been used as an example for other mission Y’s across our South Florida association. She also helped lead the Board through multiple times of transition and has most recently laid a foundation with her new board by working with me to craft approved charts of work for each of our revamped committees.” Says Mr. Gilbert Garcia, Executive Director of the YMCA of South Florida, Pembroke Pines.

Dr. Arvizu has served on multiple board of directors and notable national and international charitable organizations volunteering her time, talent and treasure to strengthen her local and professional communities. She spent a 2-year term as Secretary/Treasurer for the American Medical Writers Association, and currently also serves with the DIA as a Program Committee Member, Track Chair and speaker for their major events.

“We believe Anne will help expand the mission of the Y to greater heights and I look forward to partnering with her in our area”, says Mr. Ryan Smith, AVP, YMCA South Florida. Within her first 30 days as Chair, Anne appointed her new executive committee and the committee also received a unanimous vote.

“I’m grateful for our executive team and all our esteemed board members.” Says Anne. “We have key leaders from multiple industries at the table and have plans to expand our board membership demographic to reach areas of untapped potential, so that we become known as a training center for leadership, advocates for drowning prevention, and a unifying force for positive change in the member communities we serve, of Miramar, Pembroke Pines, Davie, Southwest Ranches, Cooper City, Miami Lakes, Miami Gardens, Hialeah, and beyond.”

From left to right: Gilbert Garcia (Executive Director), Anne Arvizu (Chair), Ryan Smith (Vice President Ops) and Jake Steger (Chief Operating Officer)

Work Hard – Rest Hard

In this blog post we’ll tell you how you can begin to think about work-life balance in a new way. 

We all work

Work is inherent in what we do as humans. You can't get away from it. But old worn out theories on work life balance just aren't working. In fact, they never have. 

But, you can manage your life, the way you manage a business. You just need the right tools.

Ask yourselves a few questions:

1. Do you feel that life is chaotic and you can never get your to-do list done?

2. Are you ever self-admittedly overwhelmed or overworked?

3. Do you have time to cook dinner for yourself or family?

4. Have you given up something you love to do? i.e., hobbies, painting, self expression?

5. Are you waking up already tired?

If you are answering these few questions with a yes, then take heart.

Corecentryx, Inc. has created a new framework for executive leaders. For the first time ever, life-work balance is possible because now there's a visual framework for the proper compartmentalization of both. Our first official roll-out will be coming this fall in our fist live event, Dec 1-2, in our inagural From the C.O.R.E. Leadership treat for executive women. For more information visit and join other leaders to emerge centered, open, resilient and energized.


3 Reasons Why You Need To Go Somewhere Different

Each year, millions of Americans forgo vacation time or opt for the #staycation concept. That's great, if you can truly disconnect, forgo cooking and laundry and feel like you leave both work and life behind, but that is rarely the case. Because the lines between work and life have been so badly blurred in our society, American workers, especially executive management, defined as Director level and above, are susceptible to burnout. A total reset is just what the HR heads ordered.

1. Stretching your comfort zone less to resilience, both personally and professionally, making you healthier and happier after the initial stress is over that it takes to travel and get settled in.

2. Overcoming obstacles, like getting along in a new culture, driving on the other side of the road (as we did this summer!) and learning a new language expand your heart and empathy towards others.

3. Your productivity soars after periods of rest and recovery. It is the same with taking time off off work, and out of life, as it is with muscle recovery in a gym.

Add An Element of Imagination To Your Work

When fully disconnected, on vacation, you can:

  • Solve Problems at Work. Ideas can flow when a person is rested.

  • Gain perspective on mountains and turn them back into molehills.

  • Create deeper connections with family and friends, leading to more fulfillment in work.

  • Reconnect to your spiritual side. In our culture of 24/7/365 bombardment, we can lose that deeper connection to God that inspires and centers us from within.

  • Bring back stories, photos and metaphors that can be used to motivate your teams!

Make It Last Longer

Bring back the top learnings from vacation and incorporate them back into your life.

i.e., Keep up a spiritual practice, keep journaling, keep smiling, take time to read books and magazines and order new dishes. The key people in your life, at home and at work, will thank you for it. 🙂

From The C-O-R-E™

With a live well lived, you’re not only sharing your voice with the world, you can also grow an active work and home communities, build a business and leave a legacy. That’s why I chose to create the one thing that I had searched for. An executive women's retreat. The statistics are staggering about burnout. And I've experienced it. 

What can you do to avoid burnout and lead from your C-O-R-E™? 

First, let's understand the C-O-R-E™ principles.

C-O-R-E™ is my trademarked acronym & it stands for: Centered. Open. Resilient. Energized.™


If you are ever feeling exhausted, overwhelmed, overworked, chaotic or potentially even like a fraud. You put on the good strong face at work, but inside your crumbling. You started off so strong in your career, or more than likely, your most recent role, but now feel like you are losing control, your out-of-balance is a train wreck waiting to happen. 

Here’s how stop the madness and overcome:

  1. Head to the home page

  2. Take the Got C-O-R-E™? simple quiz

  3. Decide and chose to take action on at least one area where you are not happy with the answer.

  4. Put on your calendar when you will execute the action you chose.

  5. Be willing to ask for help - an accountability coach, consultant or partner will be more than willing to step in and augment your greatness.